As part of my Final Major Project in year 3 at university, I created a club/campaign (not the only one) that would help with loneliness in young adults. When researching, survey results show that young adults are the loneliest generation in this day and age, which is no surprise with how many big transitions happen at this stage of life - moving out, going to university, getting your first full time job, etc. Loneliness is something that affected me in my first year of uni, before I moved to a different one for second year, so it is a familiar subject which I thought could make an interesting final project. The main part of this project is my club's physical manifesto, I played with different mediums to create fonts representing different hobbies and interests the club uses to help bring young people together. I also designed some branding for the club, items to give to members, question cards to help break that awkward meeting stage, and a website.
Results from a survey I created to learn more about my audience...
Club Branding and Values/Aesthetics Moodboard
Final Outcomes
Have a look through the website... (images provided by unsplash)
